The objective of a rebranding is to retain key brand equities that are already positioned and work with them so that they reflect these personality attributes in a lasting way.

In this case we decided to protagonize the character that has represented the brand since its beginnings: the dolphin, whose character sustains the brand’s personality. To complement this, we proposed an auxiliar graphic that associates itself to an artisan process, representing their products advantages over the competition.

Kiosk design: Gremio Diseño