La Muerte CALAdeVERAS is a personal project of Javier Henríquez Lara.
It was bought by Victoria to build the brand´s most memorable Día de Muertos campaign.
The personality of this collection of illustrations turned out to be perfect for the campaign, because of its association to Mexico and its standing within whats “POPular”: completely in line with the brand strategy, their values and the Mexican identity of Cerveza Victoria.
Photography: Carlos Días Corona
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