Fernanda Barba

Fernanda Barba is a contemporary jewelry designer. Her work is characterized by a purist style inspired by geometric forms, with a color palette and material selection based on black and steel. This was our foundation for her rebranding.

We proposed a sans serif typeface from which a powerful icon is abstracted. This is used as a formal base for her graphic strategy, referring to the geometric, lineal and pure forms that she uses, that steers clear of traditional ornaments seen in jewelry design.

Package design: Fernanda Barba

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