Gas is a product that reaches out to all kinds of consumers, therefore their image must be clear, close and accessible to transmit their benefits and characteristics, in a friendly way, to everyone. Its value translates to heat, which also associates itself with family: the heat of the home.

We translated these inputs to the brand´s graphic strategy. We based it on the physical characteristics of the flame that combustibles produce, knowing that this service especially should reflect professionalism, solidness, expertise, confidence and friendliness.

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