Joselo Café

The client had the intention of creating a coffee franchise different from everything else. From the name, the brand was looking for a more personal experience, where there would be a person behind the selection and service.

The typeface and colors speak of the character and experience of the brand, combining expertise and friendliness in a contemporary way. To complement the concept, we generated a pattern with coffee leaves and seeds, mixing elegant and artisan (in a fun and friendly manner) on a trip to the origin of their coffee.


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