Dexoro is a brand with decades worth of history, a leader in gold sales in Guadalajara. We were contacted because they wanted to extend their business to designing new types of jewelry and for that they needed a new identity.
The rebranding project, due to the age of the business, maintained the colors and ruby icon. The effort was concentrated in giving a contemporary treatment to their visual communication, that would also integrate to the business category to which they wanted to extend.
Esta entrada también está disponible en: Spanish