The brand pretends to be a canvas in which guest artists and illustrators could express freely their unique artwork inspired by Mexico.

The essence of Mexico was to be captured by each artists’ view and creative approach, each of them trying to bring out an element that’s REPRESENTATIVO (representative) of this country.

Tequila REPRESENTATIVO promotes art and it’s in love with Mexico, feel tremendous pride for its richness and cultural diversity.

The Anecdote.
Henriquez Lara Estudio was hired to create the brand’s visual identity and to create the first set of illustrations for its launch to the market. After a long process of work, we delivered the working files to our clients whom after that brought us a sample of the final bottles.
We’re pretty sure the brand hasn’t been launched yet.

And we haven’t heard from our client ever since.

This anecdote is also REPRESENTATIVE of Mexico