Feria Internacional de la Música

FIM Guadalajara is a contact point for everyone involved in the music industry: bands, producers, labels, radio stations, distributors, etc.

To generate an institutional image that would appeal to all the participants, we generated a logo inspired by the natural base of music: the sound wave. The color orange that predominates, makes associations to energy and the movement that propagates it, taking it to all ears. We proposed a graphic style that steers clear of design trends, seeking a solid and easily identifiable brand, that could resist becoming obsolete with time, like good music.

Photography: FIM

Esta entrada también está disponible en: Spanish