If we sat down in the middle of a restaurant and we pay attention to the sounds, we would realize that our social and culinary life could be translated to just that: mmm, yumi, ñam, bla bla, jaja, glug, gulp. Whipp is the new onomatopeya of the group.

With this in mind, we created the surroundings of the brand based on social interaction, colored with different tones of red, relating it to concepts like caring, warmth, etc. A brand that not only seeks to position itself as a cafe or a restaurant, but as a reunion point.

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