The business category to which The Juice Spot pertains (“healthy foods and drinks”) communicates in a very technical way: through data and formulas that aren’t understandable to the public as a whole. Although the consumer appreciates the information, the design results aren’t very friendly.
This communication strategy combines a friendly appearance with the informative messages that are so appreciated within that category of business. Juice Spot is an expert that proposes a healthy lifestyle which uses technology to live to the fullest.
Esta entrada también está disponible en: Spanish