What New Day was looking for was their product to be presented as a soap that had an artesin feel, but at the same time an “everyday” soap. The solution that we proposed is based on the translation of this differentiation: through etching, we make reference to “handmade”, to the care of all the elements of its production, to masterfulness, etc. The rest of the design elements function as a barrier between elegant or pricey and the everyday, placing it in the category where it belongs.
Photography: Emilie Bernard
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