FIM Guadalajara is a contact point for everyone involved in the music industry: bands, producers, labels, radio stations, distributors, etc.
To generate an institutional image that would appeal to all the participants, we generated a logo inspired by the natural base of music: the sound wave. The color orange that predominates, makes associations to energy and the movement that propagates it, taking it to all ears. We proposed a graphic style that steers clear of design trends, seeking a solid and easily identifiable brand, that could resist becoming obsolete with time, like good music.
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