Dexoro is a brand with decades worth of history, a leader in gold sales in Guadalajara. We were contacted because they wanted to extend their business to designing new types of jewelry and for that they needed a new identity.

The rebranding project, due to the age of the business, maintained the colors and ruby icon. The effort was concentrated in giving a contemporary treatment to their visual communication, that would also integrate to the business category to which they wanted to extend.

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