{"id":2363,"date":"2015-08-12T14:58:51","date_gmt":"2015-08-12T14:58:51","guid":{"rendered":"http:\/\/henriquezlara.com\/blog\/?p=2363"},"modified":"2015-08-12T15:44:19","modified_gmt":"2015-08-12T15:44:19","slug":"whipp","status":"publish","type":"post","link":"http:\/\/henriquezlara.com\/blog\/?p=2363","title":{"rendered":"Whipp"},"content":{"rendered":"

\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n

Si nos sentamos en medio de un restaurante y ponemos atenci\u00f3n a los sonidos, veremos que nuestra vida alimenticia y social se puede traducir en ellos: mmm, yumi, \u00f1am, bla bla, jaja, glug, gulp.<\/p>\n

Propusimos el nombre Whipp como una nueva onomatopeya de este grupo. El sonido que representa depende de la imaginaci\u00f3n de cada qui\u00e9n, pero est\u00e1 ligado al momento de comer, de tomar un caf\u00e9, de conversar.<\/p>\n

Con esto en mente, creamos un entorno para la marca basado en lo social, coloreado con acentos en distintos tonos de rojo, relacion\u00e1ndola as\u00ed a conceptos como: cari\u00f1o, c\u00e1lido, calientito, etc. Todo esto puede apreciarse mejor en la textura que acompa\u00f1a al logotipo en distintos puntos de la comunicaci\u00f3n.<\/p>\n

As\u00ed lanzamos una marca que no s\u00f3lo busca posicionarse como caf\u00e9 o restaurante, sino como punto de reuni\u00f3n. De ah\u00ed que su imagen no est\u00e9 ligada a la comida, sino a lo social.<\/p>\n

If we sit in a restaurant and pay special attention to the sounds, we will find that our feeding and social life can be translated in them: umm, yumi, \u00f1am, bla bla, jaja, glug, gulp.<\/p>\n

We propose the name Whipp to be a new onomatopeya of this group. The sound that it represents depends on each persons imagination, but it is definitely linked to the moment of eating, drinking coffee, talking.<\/p>\n

With this in mind, we developed a brand environment based on socializing, colored with accents in different shapes of red, in order to relate it to concepts as: warm, affection, cozy. All this can be best appreciated in the auxiliary graphic that accompanies the logo in different points of brand\u00b4s communication.<\/p>\n

These elements are used to launch a brand that is not only positioned as a cafe or a restaurant, but as a meeting point. So this whole image is not linked to food, but to social life.<\/p>\n","protected":false},"excerpt":{"rendered":"

Si nos sentamos en medio de un restaurante y ponemos atenci\u00f3n a los sonidos, veremos que nuestra vida alimenticia y social se puede traducir en ellos: mmm, yumi, \u00f1am, bla bla, jaja, glug, gulp. Propusimos el nombre Whipp como una nueva onomatopeya de este grupo. El sonido que representa depende de la imaginaci\u00f3n de cada […]<\/p>\n","protected":false},"author":1,"featured_media":2383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-2363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-02_comunicacion_grafica","category-01_identidad_grafica"],"_links":{"self":[{"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2363"}],"version-history":[{"count":7,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2363\/revisions"}],"predecessor-version":[{"id":2382,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2363\/revisions\/2382"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/2383"}],"wp:attachment":[{"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2363"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}