{"id":2302,"date":"2015-08-06T16:12:01","date_gmt":"2015-08-06T16:12:01","guid":{"rendered":"http:\/\/henriquezlara.com\/blog\/?p=2302"},"modified":"2015-08-07T21:43:33","modified_gmt":"2015-08-07T21:43:33","slug":"mango-films","status":"publish","type":"post","link":"http:\/\/henriquezlara.com\/blog\/?p=2302","title":{"rendered":"Mango Films"},"content":{"rendered":"<p><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/intro.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2329\" title=\"intro\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/intro.gif\" alt=\"\" width=\"623\" height=\"467\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/intro.gif 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/intro-300x224.gif 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/cinta.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2325\" title=\"cinta\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/cinta.jpg\" alt=\"\" width=\"623\" height=\"467\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/cinta.jpg 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/cinta-300x224.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2330\" title=\"logo\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/logo.jpg\" alt=\"\" width=\"623\" height=\"467\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/logo.jpg 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/logo-300x224.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/claqueta.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2326\" title=\"claqueta\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/claqueta.jpg\" alt=\"\" width=\"623\" height=\"467\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/claqueta.jpg 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/claqueta-300x224.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/papeleriauno.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2334\" title=\"papeleriauno\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/papeleriauno.jpg\" alt=\"\" width=\"623\" height=\"467\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/papeleriauno.jpg 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/papeleriauno-300x224.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/papeleriados.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2332\" title=\"papeleriados\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/papeleriados.jpg\" alt=\"\" width=\"623\" height=\"467\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/papeleriados.jpg 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/papeleriados-300x224.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/papeleriatres.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2333\" title=\"papeleriatres\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/papeleriatres.jpg\" alt=\"\" width=\"623\" height=\"481\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/papeleriatres.jpg 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/papeleriatres-300x231.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/general.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2327\" title=\"general\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/general.jpg\" alt=\"\" width=\"623\" height=\"467\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/general.jpg 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/general-300x224.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/web.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2338\" title=\"web\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/web.jpg\" alt=\"\" width=\"623\" height=\"453\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/web.jpg 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/web-300x218.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/mango.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2331\" title=\"mango\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/mango.jpg\" alt=\"\" width=\"623\" height=\"467\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/mango.jpg 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/mango-300x224.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/playerauno.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2337\" title=\"playerauno\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/playerauno.jpg\" alt=\"\" width=\"623\" height=\"467\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/playerauno.jpg 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/playerauno-300x224.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/playerados.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2335\" title=\"playerados\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/playerados.jpg\" alt=\"\" width=\"623\" height=\"467\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/playerados.jpg 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/playerados-300x224.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><a href=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/playeratres.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2336\" title=\"playeratres\" src=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/playeratres.jpg\" alt=\"\" width=\"623\" height=\"467\" srcset=\"http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/playeratres.jpg 623w, http:\/\/henriquezlara.com\/blog\/wp-content\/uploads\/2015\/08\/playeratres-300x224.jpg 300w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/a><\/p>\n<p>Mango produce ideas en movimiento. Se ubica dentro de la categor\u00eda Films, pero su diferenciador principal es el enfoque creativo para generar brandend content, no s\u00f3lo producir.<\/p>\n<p>La producci\u00f3n de ideas en movimiento puede simplificarse en uno de los elementos m\u00e1s b\u00e1sicos del cine: la secuencia, que llevada a la producci\u00f3n actual, se puede representar con el timeline de los programas de edici\u00f3n.<\/p>\n<p>Sobre esto basamos la propuesta de logotipo que, para contener una marca en movimiento, est\u00e1 construido con una tipograf\u00eda que se desplaza aleatoriamente sobre los 3 cuadros del timeline en cada aplicaci\u00f3n.<\/p>\n<p>La idea se refuerza incorporando los elementos m\u00e1s reconocibles de la producci\u00f3n de cine al universo de la marca: el blanco y negro del celuloide se convierte en el blanco y naranja, de Mango Films.<\/p>\n<p>Esta imagen busca intencionalmente separar a Mango Films de las tendencias de dise\u00f1o, para construir en cambio una marca s\u00f3lida y atemporal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mango produce ideas en movimiento. Se ubica dentro de la categor\u00eda Films, pero su diferenciador principal es el enfoque creativo para generar brandend content, no s\u00f3lo producir. La producci\u00f3n de ideas en movimiento puede simplificarse en uno de los elementos m\u00e1s b\u00e1sicos del cine: la secuencia, que llevada a la producci\u00f3n actual, se puede representar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-01_identidad_grafica"],"_links":{"self":[{"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2302"}],"version-history":[{"count":11,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2302\/revisions"}],"predecessor-version":[{"id":2437,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2302\/revisions\/2437"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=\/wp\/v2\/media\/2362"}],"wp:attachment":[{"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2302"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/henriquezlara.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}